ReapMind TEch Blogs

How to build an on-demand flower delivery app like Floward?

Table of Contents


Convenience and personalization have become key drivers of consumer behavior, haven’t they?

This is evident in the growing popularity of on-demand services, which cater to the desire for immediate and tailored solutions. One such industry that has embraced the on-demand concept is flower delivery.

The flower delivery app market is a rapidly growing industry, with a projected global market value of $10.1 billion by 2031. This growth is being driven by several factors, including the increasing popularity of e-commerce, the rising demand for personalized experiences, and the growing adoption of smartphones.

The Floward app is a prime example of a successful on-demand flower delivery service. Founded in 2017, Floward has quickly captured a significant share of the Middle East market, offering a wide range of fresh flowers, plants, and gifts delivered to customers’ doorsteps.

In this blog, we will unravel the intricacies of app development and guide you through the exciting journey of crafting an app that’s as impressive as Floward.

Understanding Floward 

Floward, the premier e-commerce platform in the Middle East for online flower and gift delivery facilitates seamless ordering through its website and mobile app. Boasting an extensive array of fresh flowers, plants, and gifts, the company provides swift same-day delivery across numerous regions.

With a network of partner florists spanning over 100 cities, Floward ensures the accessibility of its services even in non-metropolitan areas. Instrumental in revolutionizing the regional flower delivery landscape, Floward has simplified and enhanced the process of sending flowers. Its diverse product range has not only met but also expanded the demand for online floral services.

Floward has experienced remarkable growth, evident in its customer base surpassing 1 million and a substantial 100% increase in revenue in 2022. The company’s dedication to innovation and customer satisfaction has garnered accolades, notably the prestigious Best E-commerce Company award at the MENA eCommerce Awards in 2022.

Following are the key features that make Floward a successful on-demand flower delivery app:

  • Extensive Coverage: Floward delivers to a vast network of cities and countries, ensuring that customers can reach their loved ones regardless of their location.
  • Variety of Products: Floward offers a diverse array of floral arrangements, catering to different tastes and preferences. From classic bouquets to modern designs, there’s something for everyone.
  • Same-day Delivery: Floward’s efficient logistics system enables same-day delivery in many areas, making it a perfect choice for last-minute gifts or surprises.
  • Personalized Experience: Floward allows customers to personalize their gifts with custom messages and add-ons, making each delivery a unique and memorable experience.
  • Loyalty Program: Floward’s rewards program encourages repeat customers and fosters brand loyalty.

Floward’s success can also be attributed to its strong brand image and reputation. The company is known for its high-quality products, excellent customer service, and commitment to sustainability. The company is well-positioned for continued growth in the years to come, and it is likely to continue to play a leading role in the online flower delivery industry.

Floward’s Business Model 

Floward’s business model revolves around connecting customers with a network of partner florists, enabling seamless online ordering and delivery of fresh flowers and gifts. The company acts as a marketplace, facilitating transactions between customers and partner florists, while also providing value-added services to enhance customer experience and generate additional revenue streams.

Key Components of Floward’s Business Model:

  1. Partner Network: Floward’s extensive network of partner florists across the Middle East provides a wide range of floral arrangements, catering to diverse tastes and preferences. Partner florists handle the fulfillment of orders, ensuring timely delivery and high-quality products.
  2. Online Platform: Floward’s user-friendly website and mobile app serve as the primary interface for customers to browse, select, and order flowers. The platform offers a convenient and personalized experience, allowing customers to customize orders, track deliveries, and access customer support.
  3. Order Processing and Logistics: Floward’s efficient order processing and logistics system ensures seamless coordination between customers, partner florists, and delivery personnel. The company utilizes technology to optimize delivery routes, track orders, and provide real-time updates to customers.
  4. Value-Added Services: Floward differentiates itself from competitors by offering a range of value-added services, including same-day delivery, personalized arrangements, and gift customization. These services enhance customer satisfaction and contribute to revenue growth.

Floward’s Revenue Model 

Floward generates revenue primarily through a commission-based model, charging partner florists a percentage of each order they fulfill. This model aligns Floward’s incentives with those of its partners, ensuring a mutually beneficial relationship. Additionally, Floward generates revenue from value-added services, such as delivery fees, customization options, and premium gift items.

Key Revenue Streams:

  1. Commission on Orders: Floward’s primary revenue stream is derived from commissions charged to partner florists for each order fulfilled. The commission rate varies based on factors such as order value and product type.
  2. Delivery Fees: Floward charges delivery fees for orders, especially for same-day or express delivery options. These fees contribute to the company’s revenue and help offset the costs of maintaining a logistics network.
  3. Customization Options: Floward offers a range of customization options, such as personalized messages, gift packaging, and add-on items. These options generate additional revenue and enhance customer satisfaction.
  4. Premium Gift Items: Floward’s product catalog includes premium gift items, such as chocolates, gourmet treats, and personalized items. These premium items provide a higher profit margin and contribute to revenue diversification.

Steps to Develop Your Flower Delivery App 

Building an on-demand flower delivery app can be an exciting endeavor, enabling you to tap into a growing market and connect with customers who appreciate the beauty and convenience of fresh flowers. To ensure your app’s success, it’s crucial to follow a structured approach, encompassing planning, design, development, and launch phases.

1. Planning and Research:

Begin by defining your app’s purpose, target audience, and unique selling proposition. Conduct thorough market research to understand competitor offerings, identify market trends, and refine your app’s features accordingly.

2. Design and User Experience (UX):

Craft an intuitive and user-friendly interface that makes navigating the Floward-like app a seamless experience. Consider factors like color schemes, typography, and layout to create a visually appealing and engaging app.

3. Development and Technology:

Select the appropriate development platform and technologies to ensure your Floward-like app’s compatibility with various devices and operating systems. Implement robust security measures to protect user data and financial transactions. 

4. Testing and Launch:

Rigorously test your app to identify and rectify any bugs or glitches. Gather feedback from beta testers to refine the app’s performance and user experience. Plan a strategic launch that generates buzz and attracts initial users.

Factors Influencing App Development Costs 

1. Platform Selection: The choice between iOS, Android, or cross-platform development significantly impacts the cost. iOS and Android require specialized development expertise, while cross-platform tools may offer cost savings but may have limitations.

2. Features and Complexity: The number and complexity of features directly correlate with development time and cost. Custom features, integrations with third-party services, and real-time functionalities drive up the price.

3. Design Complexity: A visually appealing and user-friendly interface requires significant design effort. Custom graphics, animations, and complex interactions can substantially increase the cost.

4. Development Team Location and Size: The location and size of the development team play a crucial role. Teams in regions with higher labor costs will charge more, and larger teams require more coordination and management, adding to the overall expense.

5. Ongoing Maintenance and Updates: App development doesn’t end with the initial release. Ongoing maintenance, updates, and bug fixes are essential, and the cost of these services should be factored into the initial budget.

Detailed Cost Analysis 

Building an app like Floward comes with a price tag that can swing quite a bit, depending on what you’re looking for. The industry average points to shelling out anywhere between $100,000 and $500,000, or maybe even more, to get a similar app off the ground.

Here’s a detailed breakdown:

  1. Platform Selection: iOS app development ranges from $50,000 to $100,000, while Android development falls within the same cost bracket. Opting for cross-platform development is more budget-friendly, ranging from $25,000 to $60,000.
  2. Features and Complexity: Basic apps with limited features cost between $10,000 and $20,000, whereas those with moderate complexity range from $20,000 to $50,000. High-complexity apps with advanced features can exceed $100,000.
  3. Design Complexity: Simple, clean designs come at a cost of $5,000 to $10,000. For more intricate designs with custom graphics and animations, the price can range from $10,000 to $20,000 or more.
  4. Development Team Location and Size: A small team in a low-cost region may cost between $20,000 and $50,000, while a larger team in a high-cost region can exceed $100,000, depending on project requirements.
  5. Ongoing Maintenance and Updates: Monthly maintenance and bug fixes typically range from $500 to $1,000. Feature updates and enhancements can incur costs between $1,000 and $5,000 per update, ensuring continued app functionality and improvement.

How ReapMind Can Assist You in Developing an App Like Floward 

Begin your app development journey with ReapMind, your trusted ally. We bring simplicity and practical support to the table, making the development of an app like Floward refreshingly straightforward. Partnering with ReapMind offers you a friendly partner who speaks your language, breaking down complexities into manageable steps.

Here are the compelling reasons why you should opt for ReapMind:

  • At ReapMind, our talented team can handle all sorts of tech stuff, making even the trickiest projects a piece of cake!
  • We’ve got a history of making things work, giving you peace of mind that your Floward-like app is in good hands with us.
  • Your business is unique, and we get that. We’ll make sure our services fit your needs perfectly as we create your special app.
  • Our services are like a great deal—they won’t break the bank, but they’ll give you top-notch quality for your investment.
  • We’re all about keeping you in the loop. You’ll know everything about how your app is coming along—no secrets!
  • Your information is like a treasure to us. We take extra care to keep it safe and sound, so your app journey is smooth and worry-free.

Need a hand at developing an app like Floward? ReapMind’s got your back. Let’s connect!


Creating an on-demand flower delivery app like Floward requires a blend of expertise, innovation, and commitment to excellence. That’s where ReapMind comes into play!

Our team of experienced developers possesses a deep understanding of the on-demand industry and a proven track record of delivering exceptional mobile applications. With a focus on user experience, cutting-edge technology, and cost-effectiveness, ReapMind is your gateway to building an app that surpasses expectations and propels your business to new heights.

Drop us a message today, and let’s turn your app vision into a successful reality!


What is the typical timeline for developing a flower delivery app, and how can ReapMind assist in the process? 

Ans: The development timeline varies, but ReapMind can provide a well-structured development plan to ensure a timely and efficient app development process.

What technology requirements do I need to consider for my flower delivery app?

Ans: Technology requirements include a robust backend, GPS for tracking, secure payment gateways, and mobile app development frameworks.

What are the key features I should include in my flower delivery app to make it successful like Floward?

Ans: To create a successful flower delivery app, consider including features like user-friendly interfaces, order tracking, secure payment options, and an extensive flower catalog.

How much does it cost to develop an on-demand flower delivery app like Floward?

Ans: The cost can vary based on factors like features, platform, and complexity. ReapMind can provide a customized cost estimate for your specific project.

Can ReapMind provide customized solutions to make my flower delivery app unique and competitive in the market?

Ans: Yes, ReapMind specializes in tailoring solutions to meet the specific needs of their clients. They can help you add unique features to differentiate your flower delivery app.

Why should I choose ReapMind for developing my flower delivery app over other development companies?

Ans: ReapMind stands out due to its proven track record in creating successful on-demand delivery apps, including flower delivery. Their expertise and experience make them a reliable choice for your project.

Get a Free Consultation from our Technology Expert

Trusted by Global Companies. Contact Us Today!

Share this post:

Let's Build Digital
Excellence Together