How will ONDC transform the Indian e-commerce industry?
Introduction: India’s e-commerce sector is booming, set to reach an impressive $350 billion by 2030. However, amidst this growth, concerns persist. Dominant platforms control terms, leaving small businesses struggling and consumers with limited choices. The Open Network for Digital Commerce (ONDC) steps forward as a game-changer, backed by a substantial $23 million initial investment from…
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